Why do videos go viral?

Web video has grown so far that now we don't need to be a rockstar, comedian of actor to become famous. Any of us located here in Manchester could be seen all over the world by millions of viewers by next Saturday. Video is incredibly powerful but when put in front of the right audience the results are unparalleled.

Viral Videos can get HUGE, almost instant recognition of your brand worldwide, not just in the United Kingdom. How does this happen?

Watch this short video of Kevin Allocca. He is YouTube's resident trends manager, and he has deep thoughts about silly web video. In this talk, he shares the 4 reasons a video goes viral.