If you take a look at some of the most important inventions of the last hundred years:
Air conditioning--which made it possible to do productive work in any climate
Credit cards--which enabled transactions to take place at a distance
Television--which homogenised 150 world cultures into just a few
Royal Mail and container ships--which made the transport of physical goods both dependable and insanely cheap
The internet--which moved information from one end of the world to the other as easily as across the room
Cell phones--which cut the wires
Geography is now longer integral to your business, your customers want to see your products or services from their own home, office or whilst their on the move via their smartphone. If your still hoping footfall alone is the answer because you're local, I hope you have a special case in mind.
Check out www.creative-film.com if you would like to know more about how video can help you.